Social posts and digital banners across consumer and healthcare brands, from CF patient communities to skincare, tech, and fragrance. Each piece is designed to connect, whether through empathy or instant visual impact.
CF Living, backed by Genentech, is a community and resource for people living with cystic fibrosis—a progressive genetic disease that causes persistent lung infections and limits the ability to breathe over time. These social posts are designed to feel relatable for a younger audience, balancing practical tips for managing daily life with CF with a warm, approachable tone that makes a serious condition feel a little less heavy.
Unbranded Patient Immunotherapy Initiative (Genentech’s Tecentriq): This digital campaign supports and educates non-small cell lung cancer and bladder cancer patients. Driven by a core message of resilience and hope, the creative architecture uses a narrative shift—moving from an initial, defiant patient hook, "I'm Not Out of Options," into IMMUNOTHERAPY, which provides clinical education regarding the potential of treatment.
AWS (Amazon Web Services) Cloud computing is complex. These digital banners utilize an iconography-driven layout to simplify abstract AWS features, translating dense developer concepts into clear visual communication.
Rodan + Fields is a premium skincare brand backed by innovative, dermatology-inspired science. These social media posts bring a humorous, lighthearted approach to targeting stubborn dark spots.
L'Occitane: Translating the delicate notes of rose, lavender, and cherry blossom into a cohesive digital narrative through expressive typography and visual wit.
